Stop Optimizing. Start Transforming.

Break free from the data-driven "optimization trap" and harness the power of data and AI to fundamentally reinvent your business.

"A persuasive and timely invitation to rethink how we learn, decide, and adapt in a world awash with information."

— Amy C. Edmondson
Novartis Professor of Leadership, Harvard Business School

"We needed Wernicke's advice a long time ago, but finally we have it."

— Thomas H. Davenport
Distinguished Professor, Babson College; fellow, MIT Initiative on the Digital Economy

"Data won't drive your transformation. But data can inspire it. Culture beats algorithms every time."

— Seth Godin
Entrepreneur, blogger, and author

"An essential roadmap for leaders who want to move beyond incremental optimization and inspire transformative innovation that truly matters"

— Sebastian Thrun
Founder of Google X and Udacity

"An indispensable compass for leaders, entrepreneurs, and investors who suspect they’re drowning in information but starving for meaning."

— Guy Spier
Author of The Education of a Value Investor

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What You'll Learn

Turn "Data-Frustration" into "Data-Inspiration"
Build a resilient culture that sparks curiosity and drives real transformation.
Overcome the true bottleneck of harnessing data and AI
Discover why the biggest barrier isn't tech, but your culture.
Master the five action-areas of data-inspired success
Field-tested strategies for mastering transparency, decision-making, efficiency, automation, and AI.
Build a roadmap that actually works
Learn to craft a "purpose first, data second" strategy and avoid the four "fatal traps" that derail most data initiatives.

About the author

Sebastian Wernicke is a leading expert, strategist and hands-on practitioner in data strategy and AI. For over 15 years, he has guided organizations around the world to harness the power of data and AI, going beyond day-to-day optimization and achieving true breakthrough transformation.

Sebastian believes that the key to unlocking data’s power lies not in technology, but in fostering an evidence-based culture of inquiry.

His renowned ability to make complex topics accessible and actionable has resonated with audiences worldwide, including over 5 million viewers of his three acclaimed TED Talks.

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