Newsletter

Want to know a company's true commitment to data? Find out who their data leader reports to. If the answer isn't "the CEO," it often signals a missed opportunity.

Organizations that have reached the critical mass to appoint a senior data leader—let's call them the Chief Data Officer (CDO)—generally choose … Read full article

Stop "letting the data speak for itself"—it's a dangerous illusion. Data doesn't speak. Humans do.

Here’s the paradox of modern analytics: more data often means less certainty. When we had basic metrics, life was simple. Now, richer datasets reveal complexities that challenge assumptions. Every new variable introduces hidden correlations and … Read full article

Successful data-driven organizations understand that pure rationality is a myth. They know that "taking emotion out of decisions" is neither possible nor desirable.

When we talk about being "data-driven," we often picture decisions untouched by emotion: Analysts crunch numbers, dashboards glow with metrics, and leaders follow the evidence wherever it … Read full article

The logic seems irrefutable: provide people with better data, and they'll make better decisions. This, however, is a dangerous assumption.

It's a common scenario: brilliant data teams pour countless hours into building sophisticated analytics tools, dashboards, and recommendation engines. They are certain: Once people see the data, change will follow. … Read full article

When we talk about data strategy, we obsess over systems, governance, and business value. What we forget to obsess about is incentives.

Here's a hard truth from many years spent in data-driven transformation: Data strategies don't fail because of technology. They fail because John in Sales cares about deals and … Read full article